As reported by Commercial Baking.
EDISON, NJ — Truly Indian, an ADF Foods brand, is expanding its frozen Naan portfolio with the launch of two new vegan offerings: Tikka Masala Naan and “Butter Chik’n” Naan. The additions join the existing Naan lineup of Vegan Green Chili, Tandoori Plain and Tandoori Garlic.
Truly Indian Naan is made fresh from scratch in India, handcrafted by generational artisans using traditional recipes. Each Naan is hand-stretched, baked in traditional tandoor clay ovens, and flash-frozen to lock in flavor, texture and quality.
“Our mission is to bring the real, wholesome foods of India directly to the table while preserving the traditions, craftsmanship and communities that make them special,” said Rasa Kumar, senior VP of Truly Indian. “Handcrafted in India using 100 percent Indian ingredients, our frozen Naan reflects generations of culinary expertise while supporting local farmers and communities.”
The Butter Chicken-inspired variety will debut exclusively at select Whole Foods Market locations through Oct. 31, while the Tikka Masala Naan will expand to select Whole Foods Market, Meijer and select Sprouts Farmers Market stores.
“We’re proud to partner with Whole Foods Market, Sprouts Farmers Market and Meijer to help more families ‘Taste the Real India’ through authentic, better-for-you Indian cuisine, while driving meaningful growth in the frozen bread category through quality, innovation and exceptional value.”
Tikka Masala and “Butter Chik’n” Naan are offered in a 3-count pack, while Green Chili Naan is available in a 4-count pack. The varieties carry an SRP of $6.99.
