A note on Whole Foods Market’s 2027 trend forecast, and where Truly Indian shows up in it.
Whole Foods Market’s Trends Council named its top food trend predictions for 2027. This is not a press release about us. It is Whole Foods telling shoppers what it expects to matter next year, and our “Butter Chik’n” Naan is one of the products they pointed to.
The product
The mention is specifically Truly Indian “Butter Chik’n” Naan, available in select Whole Foods Market stores. It is the vegan naan finished with our house-made vegan butter chicken sauce: the flavor people already know, on the flatbread they already reach for.
The category
It sits in trend four, Dish Reinvention. Whole Foods describes that trend as familiar dishes showing up in a new form, so the bite feels nostalgic and new at the same time. Their examples run from birria on ramen to lemon miso chicken Alfredo. “Butter Chik’n” Naan is listed right alongside those, as butter chicken reinvented as a naan.
What it means for us
Whole Foods is using this product to explain a trend it expects to grow in 2027, not just to fill a shelf. That puts Truly Indian in the same conversation as the flavors and formats they believe shoppers will look for next year. It also keeps “Butter Chik’n” Naan tied to the store where it launched as a Whole Foods exclusive, and it frames the naan aisle as a place for that kind of reinvention, not only plain bread.
The rest of the forecast covers eight trends in all, from origin and provenance to Japanese comfort food and shorter ingredient lists. Our name appears once, under Dish Reinvention, on “Butter Chik’n” Naan.
