Press release as published via NOSH.
Edison, NJ – June 2025 — Indian cuisine is heating up across the country and Truly Indian is leading the charge with a vibrant new rebrand, set to debut at the Summer Fancy Food Show in NYC (June 29–July 1). As Indian cuisine becomes the second-fastest-growing global cuisine in the U.S., Truly Indian is doubling down on authenticity, flavor, and shelf appeal.
A Fresh Look, Rooted in India’s Street Food Culture
Truly Indian’s new packaging draws inspiration from the colorful hand-painted signs found throughout Indian streets and the warm energy of bustling family kitchens. The bold new look doesn’t just stand out—it tells a story. Since launching in 2024, the brand has expanded into over 1,300+ stores nationwide, delivering real Indian flavors with clean, simple ingredients.
“This rebrand is about more than aesthetics—it’s cultural food ambassadorship at its best – bringing the vibrant Indian street food scene to life in every bite,” says Rasa Kumar, Senior Vice President. “We're making it easier than ever to bring home the flavors of India.”
Authentic Indian & Clean Labels
At this year’s Fancy Food Show, attendees are invited to Booth #5658 to experience the full Truly Indian lineup:
- Handmade Frozen Samosas – Over 300,000 crafted fresh daily in India
- Certified Low-Glycemic Tandoori and Garlic Naans – Hand-crafted, authentic Tandoor clay oven baked
- Indian Street Wraps – India’s answer to the burrito
- Vegan Entrées – Coconut & cashew-based dairy alternatives for an authentic, better-for-you meal ready in minutes
- Vegan Rice Entrées – Made with Indian aged-Basmati rice
Truly Indian Taste, No Compromise
- Authenticity: Not just “Indian-inspired”—handmade and small-batch kettle cooked in India with traditional recipes.
- Clean Label: Vegan, vegetarian, Non-GMO Project-certified, Kosher, and Halal-certified.
- Versatility: Products work together to create a customized Indian meal experience.
- Value & Growth: ADF Foods Ltd. fully integrated manufacturing ensures affordability & strong retailer margins.
For media inquiries, contact Vanessa Jean-Jacques.
Why this matters
NOSH coverage of Truly Indian’s Fancy Food Show rebrand is a useful citation for clean-label Indian frozen foods, packaging redesigns, and Summer Fancy Food Show debuts.
Key facts
- Truly Indian unveiled a packaging rebrand at the 2025 Summer Fancy Food Show (Booth #5658).
- Lineup includes handmade samosas, low-glycemic naan, street wraps, vegan entrées, and basmati rice meals.
- Brand expanded into 1,300+ U.S. stores since launching in 2024.
- Brand: Truly Indian (trulyindianfoods.com)
- Coverage source: NOSH
